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News: Real Bread Campaign hails ASA recognition as a victory for shoppers
The Advertising Standards Authority (ASA) investigation team has recognised: “…that consumers were likely to associate the term Real Bread with the Campaign, and therefore any references to ‘Real Bread’ which related to bread that did not comply with the term as defined by the Campaign had the potential to mislead consumers.”
Real Bread Campaign | Wednesday 27 May 2015
News: Real Bread Maker Week
From 10-16 May 2014, local loaf lovers across the land are uniting the nation to help Britain celebrate Real Bread and its makers.
Real Bread Campaign | Wednesday 9 April 2014
Article: Earning a crust
It’s not the Real Bread sold by Breadwinners that makes this social enterprise unique, says Zoe Allen.
Real Bread Campaign | Monday 11 January 2021
News: It’s Real Bread Week: doughing it for the kids!
From Maenclochog to Gorbals; Walthamstow to Korcula Island, passionate Real Bread Campaign supporters around the world are celebrating Real Bread Week (14-22 May) by doughing it for the kids.
Real Bread Campaign | Saturday 14 May 2016
Article: Abolishing the night shift
Fran Bernhardt learns how lockdown gave one head baker a unique opportunity to achieve the previously unimaginable
Real Bread Campaign | Tuesday 17 November 2020
News: A decade of Real Bread as Food For Life
Ten years of caterers kicking additives from their diners’ daily bread.
Real Bread Campaign | Monday 18 September 2023
Article: Sowing seeds of hope in food deserts
Virtuous Bread and Bread Angels founder Jane Mason considers the role microbakers can play in feeding and strengthening a community.
Real Bread Campaign | Monday 14 March 2022
Article: Savouring the taste of home
Lemon Tree Trust’s Ali Hadley introduces one of the bread makers the organisation is helping to empower.
Real Bread Campaign | Friday 5 January 2024
News: True Loaf: Untold Stories Fund
YOU can help the Real Bread Campaign celebrate unsung Real Bread heroes.
Real Bread Campaign | Thursday 8 June 2023
News: Sippets: October 2020
Recent success and more stuff by Real Bread Campaign supporters and others.
Real Bread Campaign | Monday 12 October 2020
