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News: Supermarket sourfaux in the news
The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
Real Bread Campaign | Tuesday 2 October 2018
News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
News: Are supermarket bloomers pants?
A nine-month investigation by the Real Bread Campaign has found the in-store bakeries of only one major supermarket chain producing any Real Bread.
Real Bread Campaign | Saturday 27 March 2010
News: Iceland drops loaf after Real Bread Campaign complaint
Retailer axes half white product marketed using the word wholemeal
Real Bread Campaign | Monday 16 January 2023
News: Lidl's half-baked loaf marketing?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Thursday 30 May 2024
News: It's gonna be a bun fight: The Big Bread Debate
Details of The Real Bread Campaign's activity at The Cake & Bake Show
Real Bread Campaign | Friday 21 September 2012
News: Additive-free yeast
Is such a thing still available in the UK?
Real Bread Campaign | Thursday 18 April 2024
Blog: RIP in-store bakeries
Supermarkets have replaced skilled bakers with loaf tanning salons.
Real Bread Campaign | Tuesday 21 July 2026
News: Co-op baguette case drags on
Resistance to ‘Irresistible’ loaf tanning salon sourfaux trading standards complaint.
Real Bread Campaign | Friday 31 May 2024
News: Sliced factory loaves saltier than crisps
Action on Salt reports some sliced, wrapped industrial loaves have more salt than crisps, burgers and fries.
Real Bread Campaign | Thursday 30 March 2023
