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News: Freshly faked
Time to name and shame half-baked supermarket loaf tanning salon claims.
Real Bread Campaign | Tuesday 12 March 2024
Blog: Where are The Bread Police?
Who will protect us from questionable practices and promises, asks Chris Young
Real Bread Campaign | Tuesday 23 September 2025
News: Hovis 50% better than the rest?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Wednesday 20 May 2026
News: Wholemeal loaf law breach?
Real Bread Campaign questions loaf manufacturers using the word wholemeal to market 50% white loaves.
Real Bread Campaign | Thursday 9 June 2022
Blog: Loaf-tanning salon lies?
Real Bread Campaign investigations of 'bakery' secion marketing by the UK's ten largest supermarket chains.
Real Bread Campaign | Thursday 4 July 2024
Blog: What's hiding behind the word wholemeal?
In many cases, an ultra-processed concoction of synthetic and highly-refined extras.
Real Bread Campaign | Tuesday 28 April 2026
Blog: Supermarket loaves: why the massive markup?
How do the multiples justify charging 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025
News: Big Bakers held to account over wholemeal marketing
Relabelling required thanks to Real Bread Campaign action.
Real Bread Campaign | Monday 23 October 2023
News: Supermarkets urged to reject gene edited foods
The Real Bread Campaign amongst signatories of letter to UK multiple retailers.
Real Bread Campaign | Thursday 18 February 2021
News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
