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Blog: Supermarket loaves: why the massive markup?
How do the multiples justify charging 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025
News: Big Bakers held to account over wholemeal marketing
Relabelling required thanks to Real Bread Campaign action.
Real Bread Campaign | Monday 23 October 2023
News: Supermarkets urged to reject gene edited foods
The Real Bread Campaign amongst signatories of letter to UK multiple retailers.
Real Bread Campaign | Thursday 18 February 2021
News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
