Search results ordered by relevance. Order by date.
News: Lidl ‘sourdough rye’ rebrand
Real Bread Campaign complaint leads to supermarket renaming the mainly wheat sourfaux product.
Real Bread Campaign | Monday 4 December 2023
News: Lidl's half-baked loaf marketing?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Thursday 30 May 2024
News: Lidl deletes freshly baked bread claim
Real Bread Campaign calls it a small victory for shoppers.
Real Bread Campaign | Tuesday 5 November 2024
News: Lidl’s sourfaux ‘rye’ bloomer
Made mainly from wheat flour using baker's yeast, rather than the sourdough process.
Real Bread Campaign | Wednesday 31 May 2023
News: Aldi 'dark rye sourdough' trading standards case
Company fails to declare how much / little wholemeal rye flour in the mainly non-wholemeal wheat loaf.
Real Bread Campaign | Tuesday 10 February 2026
News: Dirty secret behind factory loaf 'clean labels'?
Millions of supermarket loaves might hide a preservative in plain sight.
Real Bread Campaign | Tuesday 9 September 2025
News: Real Bread Campaign’s Aldi half-white ‘wholemeal’ win
Intervention results in retailer changing loaf label and marketing.
Real Bread Campaign | Thursday 10 April 2025
News: Real Bread Campaign review of 2024
Can I get a rewind?
Real Bread Campaign | Wednesday 18 December 2024
News: Are Supermarket Bloomers (Still) Pants?
Eight years since publishing its original Are Supermarket Bloomers Pants? report, the Real Bread Campaign believes that what much of supermarket ‘in-store bakery’ still amounts to is little more than in-store theatre.
Real Bread Campaign | Thursday 11 October 2018
News: Asda admits 'freshly baked daily' claim is stale
Supermarket confesses signage passed its use-by-date ‘years ago’.
Real Bread Campaign | Wednesday 23 October 2024
