Are supermarket bloomers pants? A Real Bread Campaign investigation of supermarket in-store bakeries

A Real Bread Campaign investigation of UK supermarket in-store bakeries, concluding that many supermarket in-store bakery loaves are produced using artificial additives and processing aids and that many are not being baked from scratch on site but produced elsewhere to be re-baked at a later date as and when needed.


A Real Bread Campaign investigation of UK supermarket in-store bakeries, concluding that many supermarket in-store bakery loaves are produced using artificial additives and processing aids and that many are not being baked from scratch on site but produced elsewhere to be re-baked at a later date as and when needed. 

Of the six chains contacted, only one (Marks & Spencer) named any lines of Real Bread that it produced from scratch in any of their in-store bakeries. 


Report contents

Introduction

Our concerns

  • An honest crust?
  • Labelling law
  • Really hidden additives…that aren’t additives
  • A load of old biscuits?
  • Artisanal or artful?

Our questions

  • The original letter

What they did (and didn’t) tell us

  • Which supermarket in-store bakery loaves are Real Bread?
  • Labelling
  • Scratching around
  • Other information

Conclusions

What should happen now?

  • What you can do
  • What the supermarkets should do

27/03/2010
Real Bread Campaign

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