News / Real Bread Campaign

I spy sourdough

Look for The Loaf Mark at these 101 bakeries.

The Sourdough Loaf Mark in action. Copyright: Rex Bakery

The Sourdough Loaf Mark in action. Copyright: Rex Bakery

People new to Sourdough September might ponder ‘how can I tell if something is genuine sourdough bread?’ Sadly, without a legal definition, the name alone offers no guarantee.

The Real Bread Campaign encourages shoppers always to read the ingredient list to be sure that no additives, yeast or other raising agents have been added. But what about where there is no ingredients list, such as at a pizzeria or supermarket loaf tanning salon?

Look for The Loaf Mark!

Created in 2011, The Real Bread Loaf Mark scheme helps a bakery or eatery to give customers their own, at-a-glance assurance that bread* is additive-free.** If that Real Bread is leavened only using a live sourdough starter, the business can tag it with The Sourdough Loaf Mark.

Find out more and sign up today

*Loaf, bun, baguette, pizza, flatbread, dough ball, bagel etc.
**The only exceptions we make are for so-called 'fortificants' in places where their addition is mandatory - to most UK milled flour, for example.

Current users

These are the 101 businesses that have signed up to The Loaf Mark scheme in the past 12 months, updated on 15 September 2022.

More than 500 bakeries have current Real Bread Map listings and many more people (bakers and non-bakers) are Real Bread Campaign supporters.

The scheme is not any sort of accreditation/certification by the Campaign, nor does it necessarily indicate that a business is a Campaign supporter, though almost all are.

Bakery  at in 
The Culinary Kiwi Bird Insch Aberdeenshire
Jo's Loaves Luton Bedfordshire
Kbroffee West Wickham Cambridgeshire
Raised in Rampton Rampton Cambridgeshire
West Street Bakehouse Comberton Cambridgeshire
Riverside Sourdough   Cardiff
Anuna Craft Bakery Llandysul Ceredigion
CRWST Cardigan Ceredigion
The Avenue Story Sale Cheshire
Baker Lou Stockport Cheshire
Fika+ Chester Cheshire
Scarpello Derry/Londonderry Co. Donegal 
Bakerman Darlington Co. Durham
The Bread Shed Tamarisk Cornwall
One Mile Bakery Exeter Exeter Devon
Lucho Bakes Parracombe Devon
Emma's Bakery Exeter Devon
Juliet's Bread Ivybridge Devon
M's Bakery Bournemouth Dorset
Winfrith Bakery Winfrith Newburgh Dorset
The Earth's Crust Bakery Castle Douglas Dumfries and Galloway
Sugardough Hove East Sussex
Fermento Bakery Forest Row East Sussex
Fresh Dough Crowborough East Sussex
Wee Boulangerie Edinburgh Edinburgh
The Little Artisan Bakery Great Dunmow Essex
Sweet Jane Bakehouse   Glasgow
Brook Farm Bakery Brockweir Gloucestershire
Hobbs House Bakery   Gloucestershire
Borderlands Bakehouse SOUTHAMPTON
South Downs Sourdough Alresford Hampshire
The Kitchen Front CIC Harpenden Hertfordshire
Knead + Desire Watton at Stone Hertfordshire
Ballintaggart Aberfeldy Highlands
Loaf Microbakery Trantlemore Inverness-shire
Ross Bakery Ballasalla Isle of Man
Four Artisan Bakery St. Helier Jersey
Crackle Bread Bakery Rochester Kent
Barkby Bakehouse Leicester Leicestershire
The Dinky Green Kitchen Stickney Lincolnshire
Greenfield Bakers Friskney Lincolnshire
Sourdough Sophia   London
e5 Bakehouse   London
The Celtic Bakers   London
Charlton Bakehouse   London
Ed Baker   London
Four Hundred Rabbits   London
Breadsmith London   London
Loaf Affair   London
Hackney Bread Kitchen   London
St JOHN Bakery   London
Yule’s…just delicious bread         London
Martins Bakery   Manchester
Dr Dough Prescot Merseyside
Sourdough Seekers Harrow Middlesex
Lucy's Loaves Twickenham Middlesex
Wildside Bread Edinburgh Midlothian
The Bakehouse & Findhorn Bakery Findhorn Moray
Bobs Bread Bakery North Walsham Norfolk
Bread of Haven North Walsham Norfolk
Elsing Bakehouse Dereham Norfolk
Off The Rails Glaisdale North Yorkshire
Stark Farm Bakery Tollerton North Yorkshire
Kipton Baker Kettering Northamptonshire
London Road Craft Bakery Kettering Northamptonshire
Orkney Sourdough Kirkwall Orkney
Eviedale Bakehouse  Evie Orkney
Forge House Bakery Lower Heyford Oxfordshire
Carpenter's Cottage King's Sutton Oxfordshire
Knead Bakehouse Witney Oxfordshire
Marco Polo Bakery Wantage Oxfordshire
The Bakery by Knife & Fork Deddington Oxfordshire
Paindemain Bakehouse Old Marston Oxfordshire
Imma the Baker Stoke Row Oxfordshire
Bodicote Baker Bodicote Oxfordshire
Natural Bread Oxford Oxfordshire
Green Park Bakehouse Tufton Pembrokeshire
Cwrw A Bara at the Bunch of Grapes Pontypridd Rhondda  Cynon Taff
Claire's Kitchen Taunton Somerset
Strictly Sourdough Glastobbury Somerset
Fountain View Bakery Rotherham South Yorkshire
La Ficelle West Byfleet Surrey
Amelia's Bakehouse Fetcham Surrey
Food-in-Balance Weybridhe Surrey
The Little Sourdough Bakery Farnborough Surrey
Lekito Guildford Surrey
Crumbs Brewing Reigate Surrey
Blackbirds Microbakery Birmingham West Midlands
Manila Artisan Breads Oldbury West Midlands
Baked In Boldmere Sutton Coldfield West Midlands
South By West Worthing West Sussex
Crust and Crumb 77 Brighouse West Yorkshire
Rogers Artisan Bakery Marsden West Yorkshire
Doorstep Baker Bewdley Worcestershire
Eat Your Crusts Pershore Worcestershire
Ma Baker Overton on Dee Wrexham
The Bertinet Bakery   National
Britain Loves Baking   National
Crumbs Brewing Reigate National
Peter's Yard   National
T2Pan Sourdough Boutique Gasparito Aruba
Zubi Bakes Nairobi  Kenya
Mad Hatter Bakery Auckland New Zealand

NB All of these bakeries have signed an agreement that they will only use The Loaf Mark to promote Real Bread. Many, though not all, of them make genuine sourdough bread. To be sure, customers should read the label or ask a member of staff.

Voluntary schemes aren’t enough

The Real Bread Campaign continues to lobby for an Honest Crust Act of updated and improved protection for shoppers and business owners.

The call includes mandatory labelling of all additives – including so-called processing aids; mandatory full ingredient labelling/listing at point of sale for bread that is sold unwrapped; legal definition and regulation of use of ‘fresh bread’, ‘freshly baked’, ‘baked in store’ and similar; legal definition and regulation of use of a range of bakery marketing terms, including wholegrain, sourdough, artisan, ancient and heritage.

In the meantime, we urge all bakers and retailers to follow these principles voluntarily and encourage Real Bread bakers to sign up to The Real Bread Loaf Mark scheme.

Published 14 Sep 2022

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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