How was your Sourdough September?

Sourdough breads at the Status of Sourdough event. Credit: Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0

Published: Friday 4 October 2024

We hope that you had a good Sourdough September. Running this awareness-raising initiative takes a lot of time and effort, so is it a worthwhile use of our charity's resources?

In what way(s) did you benefit from Sourdough September?
What could we do better/differently to make it more useful/beneficial to business owners and other people?
Would a promo pack (eg poster, window sticker, labels) be of use/interest?

Answer our very short anonymous survey

Runs until Wednesday 9 October 2024.

Raised dough?

If your business collected doughnations towards our chartiy's work, please email us for our bank details so you can transfer the funds.

If you want to support us yourself, your options include:

If you need it, here’s a reminder of what else we do for the rise of Real Bread and people involved in it.

Our next major, international shindig will be Real Bread Week, 15-23 February 2025.

Know an influencer?

Every year, people question why we don't ask celebs to promote Real Bread and our charity's work. Well, we do. If you know anyone personally who you're willing to ask, please do so as well.

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Chris Young

Real Bread Campaign

Chris Young has coordinated the Real Bread Campaign since March 2009. In addition to lobbying for an Honest Crust Act of better loaf composition, labelling and marketing laws in the UK; he created and runs initiatives including: Sourdough September; Real Bread Week; Real Bread For All; Together We Rise, promoting therapeutic/social benefits of bread making; No Loaf Lost surplus reduction guidance; and Lessons in Loaf for schools. He’s the author of the Knead to Know…more microbakery handbook, Slow Dough: Real Bread recipe book and Bake Your Lawn grow-a-loaf guidebook; and edits True Loaf magazine.

From 2014-18, Chris also coordinated Sustain's London Food Link network, which included editing The Jellied Eel magazine and helping to launch and run the Urban Food Awards with the Mayor of London’s office. Chris has pulled on his judge’s wig for BOOM Awards, The Cateys, The Great Taste Awards, The Scottish Bread Championship and The World Bread Awards. In 2017, The School of Artisan Food honoured Chris with its first Fellowship, and in 2025 he was named joint Person of The Year by Slow Food in The UK.

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