Coca Cola's announcement for Sugar Awareness Week? More free sugar

Read Sustain's reaction to the announcement of the dates and locations of the Coca Cola Christmas Truck Tour 2017.

Sofia Parente, Sugar Smart campaign co-ordinator: “It’s with huge concern that we see Coca-Cola once again using the festive spirit of Christmas to promote sugary drinks to children and the general population. And it's staggering that they have chosen this week - Sugar Awareness Week - to make this announcement." 

"Childhood obesity figures continue to make for grim reading and show no signs of lowering. It’s with these less festive figures in mind that we ask Coca Cola to stop promoting sugary drinks during their truck tour this year and only distribute sugar-free drinks and water to the general public and in particular to children.”
Malcolm Clark, co-ordinator, Children’s Food Campaign: “Coca Cola starting their tour in Glasgow is trolling of the highest order. Glasgow’s rates of obesity and dental decay are far higher than the UK average. Moreover, the Scottish Government has just launched a consultation on new actions it could take to reduce obesity, recognising that companies’ voluntary efforts will never go far enough. Coca Cola should start acting more responsibly. For instance, it could pledge to ensure that its low and no sugar colas are priced cheaper on the shelf and in promotions than the full sugar Coke, especially after the sugary drinks tax comes in next April.”

Sustain run the Children's Food Campaign which champions children's rights, parent power and government action to improve the food environment children grow up in.

Sustain also works with Jamie Oliver and the Sustainable Food Cities network to run Sugar Smart working with cities and local areas across the UK.


More information on Sugar Awareness Week can be found here.

Children's Food Campaign


mailing list

Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.

The Green House
244-254 Cambridge Heath Road
London E2 9DA

0203 5596 777

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

© Sustain 2019
Registered charity (no. 1018643)
Site map
Data privacy & cookies