France fails to ban kids junk food ads

As part of France’s Food and Agriculture Bill ministers voted against banning companies from advertising children’s foods high in fat, sugar and salt.

Child watching tv. Photo credit mojzagrebinfo at pixabay

Child watching tv. Photo credit mojzagrebinfo at pixabay

The proposed law would have banned all form of advertising across tv, radio, audiovisual and electric channels to children under 16 years old. In France one in six children are overweight.

Speaking in parliament the ruling La Republique En Marche party argued that the food industry uses practices specifically aimed at influencing children such as using cartoon characters in adverts. However other politicians argued that no new legislation was needed and that parents should take more responsibility over their children’s diets.

Sustain’s Children’s Food Campaign champions children’s rights, parent power and government action to improve the food environment for children in the UK. If you want a say on whether junk food ads should be targeted at children then join our parents jury.

Children's Food Campaign


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Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.

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