News / Real Bread Campaign

September: Sourdough or no?

Should the Real Bread Campaign run Sourdough September this year?

Photo: Chris Young / CC-BY-SA 4.0

Photo: Chris Young / CC-BY-SA 4.0

UPDATE 27 July 2020: Thanks to the hundreds of people who kindly responded to this survey, the vast majority of whom said 'yes', Sourdough September 2020 is ON!

In this very different year, the Real Bread Campaign co-ordinator needs your help in gauging what sort of appetite there is for our annual, global celebration of genuine sourdough and the people who make it.

If you think we should go ahead, what should it include? For example, should it just be a media campaign and virtual festival (eg of sourdough selfies), perhaps with some bakers running online classes? Are some business owners keen on running activities to attract and interact with customers in real life?

I'm too busy...

We run Sourdough September as an opportunity for everyone who wants to enjoy and use it as a hook on which to hang anything appropriate in ways that work for them / their business. Do as much or as little as you like.

What is Sourdough September?

Since 2013, the ninth month of the year is when the Real Bread Campaign goes on a mission to help everyone discover that: life’s sweeter with sourdough!

Aims of #SourdoughSeptember include:

  • Share=ing the delicious delights of genuine sourdough
  • Celebrating small, independent, local bakeries that bake genuine sourdough
  • Encouraging more people to bake genuine sourdough

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Published 15 Jul 2020

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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