Bread scene 'zine seen!

Breadwinners’ Hassan Abdullahi © Zoe W-A Photography www.zoew-aphotography.co.uk

Published: Monday 11 January 2021

This edition bears early fruits of our work to improve the diversity (in all senses) of people whose words you read in our magazine and on our website, and of the people whose stories they tell.

Cover star Hassan Abdullahi is one of the core team at Breadwinners in London. His colleague Zoe Allen brings us an update on this social enterprise to which we introduced you back in 2016.
In India, where flatbreads rule the country’s bread basket and industrial fabricators dominate the loaf market, Vivan Futehally’s Pure Brot is slicing a niche for European-influenced styles of Real Bread, crafted from local ingredients.
Marzia Béthaz reports on the people in the Italian Alps who are reviving the all-but-lost practice of cereal growing in in Valle d’Aosta.
Romilla Arber shares the story of how her home-based startup has grown to a business that employs 80 people across 10 sites in south east England.
Back in London, restaurateur Trevor Gulliver waxes cereal about the importance of bread at the world-renowned St. JOHN.

Get yours
True Loaf is posted to Real Bread Campaign supporters in the UK, while all of our supporters worldwide can login to download it – and the entire back catalogue of issues - at any time.

Not a Campaign supporter?
Read how you can help our charity continue this work, and what you can get in return.

Why and how to join us

Our magazine, your story?
We want to help YOU be heard! Our open invitation to our supporters - and other people involved in the rise of Real Bread from seed to sandwich - around the world: We want to help share your stories and news through our website, magazine and social media accounts.

Find out more

News • Real Bread Campaign

Share

Sign up for news

Real Bread Campaign: Finding and sharing ways to make bread better for us, our communities and planet.

Press office

Chris Young
Campaign Coordinator
Real Bread Campaign

Chris Young has coordinated the Real Bread Campaign since March 2009. In addition to lobbying for an Honest Crust Act of better loaf composition, labelling and marketing laws in the UK; he created and runs initiatives including: Sourdough September; Real Bread Week; Real Bread For All; Together We Rise, promoting therapeutic/social benefits of bread making; No Loaf Lost surplus reduction guidance; and Lessons in Loaf for schools. He’s the author of the Knead to Know…more microbakery handbook, Slow Dough: Real Bread recipe book and Bake Your Lawn grow-a-loaf guidebook; and edits True Loaf magazine.

From 2014-18, Chris also coordinated Sustain's London Food Link network, which included editing The Jellied Eel magazine and helping to launch and run the Urban Food Awards with the Mayor of London’s office. Chris has pulled on his judge’s wig for BOOM Awards, The Cateys, The Great Taste Awards, The Scottish Bread Championship and The World Bread Awards. In 2017, The School of Artisan Food honoured Chris with its first Fellowship, and in 2025 he was named joint Person of The Year by Slow Food in The UK.

Staff profiles