News / Real Bread Campaign

Sippets: January 2020

Crumbs of recent news from the world of Real Bread.

Plan B can be better than plan A. © Hobbs House Bakery

Plan B can be better than plan A. © Hobbs House Bakery

Sourfaux claim takedown
We have successfully challenged Speciality Breads on the claim 'We don’t make sourfaux. We make sourdough, the real deal.' Spec sheets on the company’s website for products marketed as 'sourdough' proved otherwise, with sourfaux ingredients and additives listed including baker's yeast, E300 and E491.

We encouraged the company to remove all additives from its entire product range, as well as baker's yeast from any products it chooses to name/market using the word sourdough, and to remove the claim in the meantime. The company chose to do the latter.

I’ll have a B please: Hobbs
Hobbs House Bakery are the first British bakery to be certified as a B Corporation. To become a B Corp, a company has to demonstrate high standards of social and environmental performance, transparency, and accountability. Other B Corps include our friends Toast Ale.

Jack on the box
Campaign ambassador Jack Sturgess will make another appearance on Channel 4’s Sunday Brunch on 23 February, the first Sunday of Real Bread Week. Speaking of which...

Are YOU ready for Real Bread Week?
Please add details of YOUR event/activity to our calendar TODAY. Even if you're unable to run something, please get ready to help spread the word about the initiative and YOUR Real Bread Campaign!

Awards to enter
Winning or being shortlisted for an award can offer a boost to a bakery’s marketing. Two that recently opened for entries are Britain’s Best Loaf (UK wide) and Foodism 100 (London).

Maria’s moved
Bake With Maria is now in Childs Hill, close to West Hampstead and Golders Green in London. Maria currently runs two to three classes per week. Upcoming classes include Scandi baking class on 28 January.

Socent for central Edinburgh
Alex Bakes by Breadshare is now open in the heart of Edinburgh. As well as selling the Portobello-based bakery’s Real Bread, and hosting baking, mindfulness and wellbeing sessions, the shop offers an affordable event space to other social enterprises and community activities.

Waxing lyrical
For its wrapped Real Bread, Noa Bakehouse on the Isle of Man has ditched single use plastic bags in favour of waxed paper.

In the running
Having been nominated by their students, Lesleys Kitchen Bread School are now finalists in the Best Skills Educator category of the Scottish Rural Awards. Good luck at the event in April!

What’s your news?

If you have something Real Bread related you’d like us to help you share, please email (stuff posted on social media can get missed) a couple of very short lines, including a link to where you have published full details, to us at:

We have supporters in countries ariound the world and we'd particularly love to hear more from those of you outside the UK.

Please also add your bakery or bakery school to the Real Bread Map, individual classes and events to our calendar, and good food job vacancies to Sustain's Roots to Work site.

We might post news on social media, rather than here; give priority to paid-up Campaign supporters; and reserve the right not to publish at all.

Sippet: A small piece of bread, often fried or toasted, used as a garnish or to dip in things. The British crouton.

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Published 14 Jan 2020

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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