Crumbs of recent news from the world of Real Bread.
Sourfaux claim takedown
We have successfully challenged Speciality Breads on the claim 'We don’t make sourfaux. We make sourdough, the real deal.' Spec sheets on the company’s website for products marketed as 'sourdough' proved otherwise, with sourfaux ingredients and additives listed including baker's yeast, E300 and E491.
We encouraged the company to remove all additives from its entire product range, as well as baker's yeast from any products it chooses to name/market using the word sourdough, and to remove the claim in the meantime. The company chose to do the latter.
I’ll have a B please: Hobbs
Hobbs House Bakery are the first British bakery to be certified as a B Corporation. To become a B Corp, a company has to demonstrate high standards of social and environmental performance, transparency, and accountability. Other B Corps include our friends Toast Ale.
Are YOU ready for Real Bread Week?
Please add details of YOUR event/activity to our calendar TODAY. Even if you're unable to run something, please get ready to help spread the word about the initiative and YOUR Real Bread Campaign!
Bake With Maria is now in Childs Hill, close to West Hampstead and Golders Green in London. Maria currently runs two to three classes per week. Upcoming classes include Scandi baking class on 28 January.
Socent for central Edinburgh
Alex Bakes by Breadshare is now open in the heart of Edinburgh. As well as selling the Portobello-based bakery’s Real Bread, and hosting baking, mindfulness and wellbeing sessions, the shop offers an affordable event space to other social enterprises and community activities.
For its wrapped Real Bread, Noa Bakehouse on the Isle of Man has ditched single use plastic bags in favour of waxed paper.
In the running
Having been nominated by their students, Lesleys Kitchen Bread School are now finalists in the Best Skills Educator category of the Scottish Rural Awards. Good luck at the event in April!
If you have something Real Bread related you’d like us to help you share, please email (stuff posted on social media can get missed) a couple of very short lines, including a link to where you have published full details, to us at: email@example.com
We have supporters in countries ariound the world and we'd particularly love to hear more from those of you outside the UK.
We might post news on social media, rather than here; give priority to paid-up Campaign supporters; and reserve the right not to publish at all.
Sippet: A small piece of bread, often fried or toasted, used as a garnish or to dip in things. The British crouton.
Real Bread Campaign
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.