Real Bread Week checklist

The clock's a-ticking.... Credit: Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0

Published: Saturday 4 February 2023

There are now just two weeks until the start of the annual, international celebration of additive-free bread and the people behind its rise. The Real Bread Campaign is encouraging its supporters and other friends to make sure they don’t miss out.

This particularly applies to Real Bread business owners. Real Bread Campaign co-ordinator Chris Young said: “We and your regular customers know that you make Real Bread all year round, but we have created this opportunity for you to spread the love even further. It’s also a great time to prompt less frequent customers to think ‘oh yeah, I haven’t bought a loaf for a while, must pop in.’”

Have you…

Added your details to the Real Bread Map / checked they are up to date?
Posted details of your Real Bread Week class/event/special/activity on the Real Bread calendar?
Checked that you are a current Real Bread Campaign supporter?

You can do these by logging into your record.

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Have you also:

Signed up to The Real Bread Loaf Mark scheme?
Told local websites, papers, radio, bloggers, influencers etc. what you’ll be doing?
Lined up your in-store, website, email and social media marketing?

Want to do something more / else?

You could:

See also

News • Real Bread Campaign

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Real Bread Campaign: Finding and sharing ways to make bread better for us, our communities and planet.

Press office

Chris Young
Campaign Coordinator
Real Bread Campaign

Chris Young has coordinated the Real Bread Campaign since March 2009. In addition to lobbying for an Honest Crust Act of better loaf composition, labelling and marketing laws in the UK; he created and runs initiatives including: Sourdough September; Real Bread Week; Real Bread For All; Together We Rise, promoting therapeutic/social benefits of bread making; No Loaf Lost surplus reduction guidance; and Lessons in Loaf for schools. He’s the author of the Knead to Know…more microbakery handbook, Slow Dough: Real Bread recipe book and Bake Your Lawn grow-a-loaf guidebook; and edits True Loaf magazine.

From 2014-18, Chris also coordinated Sustain's London Food Link network, which included editing The Jellied Eel magazine and helping to launch and run the Urban Food Awards with the Mayor of London’s office. Chris has pulled on his judge’s wig for BOOM Awards, The Cateys, The Great Taste Awards, The Scottish Bread Championship and The World Bread Awards. In 2017, The School of Artisan Food honoured Chris with its first Fellowship, and in 2025 he was named joint Person of The Year by Slow Food in The UK.

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