Toast Ale and Hobbs House Bakery team up to create a surplus-slicing Real Bread beer.
Real Bread Campaign supporter Hobbs House Bakery has joined forces with our friends at Toast Ale to craft Baker’s Witbier. Launched during Real Bread Week, this limited-edition, Belgian-style, spiced wheat beer is the first ale to carry The Real Bread Loaf Mark.
Released on National Toast Day (25 February 2021) the collab is part of Toast’s Rise Up campaign with fellow B Corps, run to highlight the negative environmental impact of our food system to galvanise people into action. Each beer in the series highlights an element of the ecological crisis , and the change needed to the food system to meet the goals set in the Paris Agreement at COP21.
Toast Ale and Hobbs House bakery are offering adults (18+) in the UK the chance to bag a case of Baker's Witbier, a box of organic Real Bread and a copy of our recipe book Slow Dough: Real Bread. Read details and enter by 22 March 2021
Highlighting industrial food waste
As the Baker’s Witbier label notes: “Industrial food production is polluting our rivers, which create coastal dead zones as they enter the ocean. But one-third of food is wasted. By reducing food waste, and supporting farming practices that use less chemical fertilisers, we can protect freshwater sources.”
Industrial loaf fabrication, retail and pre-packed sandwich manufacture generate huge amounts of food waste. Meanwhile, Real Bread bakeries tend to produce relatively little but Hobbs House managed to collect together enough organic loaves to go into a brew.
The Rise Up campaign encourages drinkers to urge their MPs to be advocates for climate and nature, and ensure the food system is taken into account in environmental policy.
Toast’s co-founder and Chief Operating Officer, Louisa Ziane, says “We want to celebrate positive action we can all take including not wasting food, eating a more plant-based diet, and supporting more responsible business models like B Corp. We need ambitious, sustained action by policy makers, businesses and citizens to deliver transformational, systemic change. We need legally-binding targets and progressive environmental protection policies that will force all businesses to act and create an incentive for ecological renewal.”
Baker’s Witbeer is the third of a series of limited edition beers created with fellow B Corps (Divine Chocolate, teapigs, Oddbox, Rebel Kitchen, Rubies in the Rubble and Cafedirect) in the lead up to COP26, the 26th UN Climate Change Conference of Parties. The next beer in the series will be launched on 22 April 2021.
All profits go to Sustain alliance member environmental charity Feedback to support campaigning work on food systems ahead of COP26. The beers are available from independent retailers, on draught at Waitrose Unpacked stores, and direct from www.toastale.com
As the label of each Toast Ale says: Bread shouldn't be wasted, neither should you be. Please drink responsiblly.
Published 25 Feb 2021
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
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