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Wit and wisdom

Toast Ale and Hobbs House Bakery team up to create a surplus-slicing Real Bread beer.

Liquid bread...wearing The Loaf Mark! © Toast Ale

Liquid bread...wearing The Loaf Mark! © Toast Ale

Real Bread Campaign supporter Hobbs  House Bakery has joined forces with our friends at Toast  Ale  to craft Baker’s Witbier. Launched during Real Bread Week, this limited-edition, Belgian-style,  spiced  wheat  beer is the first ale to carry The Real Bread Loaf Mark.

Released on National Toast Day (25 February 2021) the  collab  is  part  of  Toast’s  Rise  Up  campaign  with  fellow  B  Corps,  run to highlight  the  negative environmental  impact  of  our  food  system  to  galvanise  people into action. Each  beer in the series highlights  an  element  of  the  ecological  crisis ,  and  the  change  needed  to  the  food  system  to  meet  the  goals  set  in  the  Paris  Agreement  at  COP21.  

Toast Ale and Hobbs House bakery are offering adults (18+) in the UK the chance to bag a case of Baker's Witbier, a box of organic Real Bread and a copy of our recipe book Slow Dough: Real Bread. Read details and enter by 22 March 2021

Highlighting industrial food waste

As the  Baker’s Witbier label  notes: “Industrial  food  production  is  polluting  our  rivers,  which  create  coastal  dead  zones  as  they enter  the  ocean.  But  one-third  of  food  is wasted. By  reducing  food  waste,  and  supporting farming  practices  that  use  less  chemical fertilisers,  we  can  protect  freshwater  sources.”  

Industrial loaf fabrication, retail and pre-packed sandwich manufacture generate huge amounts of food waste. Meanwhile, Real Bread bakeries tend to produce relatively little but Hobbs House managed to collect together enough organic loaves to go into a brew.

Action ale

The Rise  Up  campaign  encourages  drinkers  to  urge  their  MPs  to  be  advocates  for  climate  and  nature,  and  ensure  the  food  system  is  taken  into  account  in environmental  policy.  

Toast’s  co-founder  and  Chief  Operating  Officer,  Louisa  Ziane,  says  “We  want  to  celebrate  positive  action  we  can  all  take  including  not  wasting  food,  eating  a  more plant-based  diet,  and  supporting  more  responsible  business  models  like  B  Corp. We  need  ambitious,  sustained  action  by  policy  makers, businesses  and  citizens  to  deliver  transformational,  systemic  change.  We  need legally-binding  targets  and  progressive  environmental  protection  policies  that  will  force  all  businesses  to  act  and  create  an  incentive  for  ecological  renewal.”  

Baker’s Witbeer is the third of a  series  of  limited  edition  beers  created with  fellow  B  Corps (Divine  Chocolate,  teapigs,  Oddbox,  Rebel  Kitchen,  Rubies  in  the  Rubble  and  Cafedirect) in  the  lead  up  to  COP26,  the  26th  UN  Climate  Change  Conference  of  Parties. The next beer in the series will be launched on 22 April 2021.

All  profits  go  to  Sustain alliance member environmental charity Feedback to  support  campaigning  work  on  food  systems  ahead  of  COP26. The  beers  are  available  from independent  retailers,  on  draught  at  Waitrose  Unpacked  stores, and direct from  

As the label of each Toast Ale says: Bread shouldn't be wasted, neither should you be. Please drink responsiblly.

Please reduce surplus beer responsibly

Published 25 Feb 2021

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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