Sustain welcomes block on retail giants merger

Vicki Hird
Strategic Lead on Agriculture for the Wildlife Trusts

Vicki Hird MSc FRES is an award -winning expert, author, strategist and senior manager who has been working on environment, food and farming issues for over 30 years. Vicki’s book: Rebugging the Planet is a homage to insects and other invertebrates, why they are so essential to our ecosystem and what we can do to help them.

Vicki is currently Strategic Lead for Agriculture at the Wildlife Trsuts. Prior to this, she was Head of Sustainable Farming at Sustain: The alliance for better food and farming. P;eviously she was director of Campaigns and Policy at War on Want; and Senior Campaigner heading up the Land use, Food and Water Programme for Friends of the Earth. She was Policy Director of Sustain, 1999 – 2004 which she co-founded in 2000 after merging SAFE alliance which she ran with the National Food Alliance. Vicki also runs an independent consultancy on campaign strategy and research (including for RSPB, WSPA, The Sustainable Development Commission, Greenpeace, The Plunkett Foundation and HEAL).

She has launched many major food and environment campaigns, from local to global in scope, has blogged frequently and published numerous reports and articles on the sustainability of food systems and a book, ‘Perfectly Safe to Eat?’ (Women’s Press 2000).

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