Archived project

Please note that the content on this page has been archived and is not actively reviewed at present.

The Children’s Health Fund was set up by Sustain with Jamie Oliver’s help in August 2015. It pioneered a 'sugary drinks levy' on soft drinks working with over 100 restaurant outlets in the UK. The money raised was granted to projects improving children's health. 

The Children's Health Fund is overseen by an independent board, made up of experts on children’s health and food education. The board approved the allocation of grants to programmes and schemes aimed at improving children’s health and food education.

The Children's Health Fund is now closed. With the introduction of a Soft Drinks Industry Tax in April 2018, we are passing the baton onto Government.


Children's Health Fund: Set up by Jamie Oliver and Sustain in August 2015, the aim is to get restaurants to volunteer to put a 10p levy on non-alcoholic soft drinks with added sugar. This money will be paid into the Children’s Health Fund to support programmes and schemes aimed at improving children’s health and food education.

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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

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