Knead to Know is the introductory guide to success in baking Real Bread for your local community.
At around twice the length of the original book, the new edition is even more packed with information and advice for startup bakery entrepreneurs on:
- business models and planning
- legislation
- money matters
- insurance
- equipment
- ingredients
- marketing
- media relations
...and more. Sandwiched between these wholesome slices are tasty titbits from genuine artisan loafmongers who run successful Real Bread bakeries of all types and sizes.
“This is a remarkable book. Not only because knowhow springs from every page and transforms into practical wisdom before our eyes, but because it has been fermented by the desire to do good.”
Bread Matters, Real Bread Campaign and Scotland the Bread co-founder, Andrew Whitley
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Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
