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Blog: What's hiding behind the word wholemeal?
In many cases, an ultra-processed concoction of synthetic and highly-refined extras.
Real Bread Campaign | Tuesday 28 April 2026
News: Sainsbury’s stops making fresh bread in store
Supermarket confesses it no longer makes any loaves from scratch in any store.
Real Bread Campaign | Wednesday 18 March 2026
News: Tesco confirms ‘fermented wheat flour' preservative purpose
Inhibiting mould and extending shelf life.
Real Bread Campaign | Tuesday 23 December 2025
Blog: Where are The Bread Police?
Who will protect us from questionable practices and promises, asks Chris Young
Real Bread Campaign | Tuesday 23 September 2025
News: Dirty secret behind factory loaf 'clean labels'?
Millions of supermarket loaves might hide a preservative in plain sight.
Real Bread Campaign | Tuesday 9 September 2025
News: Wholemeal law update
Government acting thanks to Real Bread Campaign persistence.
Real Bread Campaign | Monday 21 July 2025
News: Words ‘woolly as white-sliced’
Real Bread Campaign reacts to supermarket loaf pricing responses
Real Bread Campaign | Tuesday 6 May 2025
News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
Blog: Supermarket loaves: why the massive markup?
How do the multiples justify charging 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025
News: Real Bread Campaign review of 2024
Can I get a rewind?
Real Bread Campaign | Wednesday 18 December 2024
