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News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
Blog: Supermarket loaves: why the massive markup?
How do the multiples justify charging 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025
News: Real Bread Campaign review of 2024
Can I get a rewind?
Real Bread Campaign | Wednesday 18 December 2024
Blog: Loaf-tanning salon lies?
Real Bread Campaign investigations of 'bakery' secion marketing by the UK's ten largest supermarket chains.
Real Bread Campaign | Thursday 4 July 2024
News: Co-op baguette case drags on
Resistance to ‘Irresistible’ loaf tanning salon sourfaux trading standards complaint.
Real Bread Campaign | Friday 31 May 2024
News: Lidl's half-baked loaf marketing?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Thursday 30 May 2024
News: Freshly faked by Tesco?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Wednesday 29 May 2024
News: Help us expose the (not so great) British fake off
Please send examples of misleading supermarket 'in-store bakery' claims and displays.
Real Bread Campaign | Wednesday 24 April 2024
News: Additive-free dried yeast
Is such a thing still available in the UK?
Real Bread Campaign | Thursday 18 April 2024
Recipie: Moth-free stuffing
A handful of natural ingredients, none belonging to the order Lepidoptera.
Real Bread Campaign | Friday 15 December 2023
