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Blog: RIP in-store bakeries
Supermarkets have replaced skilled bakers with loaf tanning salons.
Real Bread Campaign | Tuesday 21 July 2026
News: Tesco drops ‘expertly baked’ claim
Real Bread Campaign trading standards complaint success.
Real Bread Campaign | Monday 13 July 2026
News: Hovis 50% better than the rest?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Wednesday 20 May 2026
Blog: What's hiding behind the word wholemeal?
In many cases, an ultra-processed concoction of synthetic and highly-refined extras.
Real Bread Campaign | Tuesday 28 April 2026
News: Sainsbury’s stops making fresh bread in store
Supermarket confesses it no longer makes any loaves from scratch in any store.
Real Bread Campaign | Wednesday 18 March 2026
News: Tesco confirms ‘fermented wheat flour' preservative purpose
Inhibiting mould and extending shelf life.
Real Bread Campaign | Tuesday 23 December 2025
Blog: Where are The Bread Police?
Who will protect us from questionable practices and promises, asks Chris Young
Real Bread Campaign | Tuesday 23 September 2025
News: Dirty secret behind factory loaf 'clean labels'?
Millions of supermarket loaves might hide a preservative in plain sight.
Real Bread Campaign | Tuesday 9 September 2025
News: Wholemeal law update
Government acting thanks to Real Bread Campaign persistence.
Real Bread Campaign | Monday 21 July 2025
News: Words ‘woolly as white-sliced’
Real Bread Campaign reacts to supermarket loaf pricing responses
Real Bread Campaign | Tuesday 6 May 2025
