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News: Aldi renames loaf after Real Bread Campaign complaint
Trading standards intervention on mainly white loaf marketed as 'dark rye'.
Real Bread Campaign | Tuesday 12 May 2026
Blog: What's hiding behind the word wholemeal?
In many cases, an ultra-processed concoction of synthetic and highly-refined extras.
Real Bread Campaign | Tuesday 28 April 2026
News: Aldi 'dark rye sourdough' trading standards case
Company fails to declare how much / little wholemeal rye flour in the mainly non-wholemeal wheat loaf.
Real Bread Campaign | Tuesday 10 February 2026
Blog: Where are The Bread Police?
Who will protect us from questionable practices and promises, asks Chris Young
Real Bread Campaign | Tuesday 23 September 2025
News: Dirty secret behind factory loaf 'clean labels'?
Millions of supermarket loaves might hide a preservative in plain sight.
Real Bread Campaign | Tuesday 9 September 2025
News: Words ‘woolly as white-sliced’
Real Bread Campaign reacts to supermarket loaf pricing responses
Real Bread Campaign | Tuesday 6 May 2025
News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
Blog: Supermarket loaves: why the massive markup?
How do the multiples justify charging 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025
Blog: What Lidl doesn’t want you to know
Leaked list exposes what retailer chooses to leave off labels.
Real Bread Campaign | Wednesday 23 April 2025
News: Real Bread Campaign’s Aldi half-white ‘wholemeal’ win
Intervention results in retailer changing loaf label and marketing.
Real Bread Campaign | Thursday 10 April 2025
