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News: Words ‘woolly as white-sliced’
Real Bread Campaign reacts to supermarket loaf pricing responses
Real Bread Campaign | Tuesday 6 May 2025
News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
Blog: Supermarket loaves: why the massive markup?
How do the multiples justify charging 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025
Blog: What Lidl doesn’t want you to know
Leaked list exposes what retailer chooses to leave off labels.
Real Bread Campaign | Wednesday 23 April 2025
News: Real Bread Campaign’s Aldi half-white ‘wholemeal’ win
Intervention results in retailer changing loaf label and marketing.
Real Bread Campaign | Thursday 10 April 2025
News: Real Bread Campaign review of 2024
Can I get a rewind?
Real Bread Campaign | Wednesday 18 December 2024
News: Lidl deletes freshly baked bread claim
Real Bread Campaign calls it a small victory for shoppers.
Real Bread Campaign | Tuesday 5 November 2024
News: Asda admits 'freshly baked daily' claim is stale
Supermarket confesses signage passed its use-by-date ‘years ago’.
Real Bread Campaign | Wednesday 23 October 2024
Blog: Loaf-tanning salon lies?
Real Bread Campaign investigations of 'bakery' secion marketing by the UK's ten largest supermarket chains.
Real Bread Campaign | Thursday 4 July 2024
News: Co-op baguette case drags on
Resistance to ‘Irresistible’ loaf tanning salon sourfaux trading standards complaint.
Real Bread Campaign | Friday 31 May 2024
