Search results ordered by relevance. Order by date.

Filter Pages News Articles Webinars Publications

News: Trading standards running on empty?

Real Bread Campaign calls for investment.
Real Bread Campaign | Monday 11 December 2023

News: Asda admits 'freshly baked daily' claim is stale

Supermarket confesses signage passed its use-by-date ‘years ago’.
Real Bread Campaign | Wednesday 23 October 2024

News: Real Bread Campaign slams Defra loaf labelling inaction

Organisation challenges minister's denial of market failure and assertion of regulatory robustness.
Real Bread Campaign | Thursday 17 August 2023

Recipie: Soft white

A simple step for the fluffiest loaves.
Real Bread Campaign | Monday 13 December 2021

News: Save the date for The Scottish Festival of Real Bread 2024

A doughy day for your diary.
Real Bread Campaign | Friday 12 January 2024

News: Sainsbury’s drops fresh bread claim

Supermarket removes ‘freshly made every day’ claim from some stores following Real Bread Campaign action.
Real Bread Campaign | Friday 1 November 2024

Article: Class act

We catch up with Adopt a School programme administrator Alys Bannister about their Real Bread making.
Real Bread Campaign | Monday 12 August 2019

Article: Rye revival

Karaway Bakery’s Ugne Greivyte celebrates Britain’s growing re-connection with rye.
Real Bread Campaign | Monday 2 November 2020

Recipie: Bag o’ bread

One bag o' flour = three large loaves
Real Bread Campaign | Saturday 20 February 2021

News: Stars in their ryes

…and other Real Bread that garnered Great Taste Awards.
Real Bread Campaign | Monday 1 August 2022

Ways to support our charity’s work

Join today Buy gifts Make a doughnation The Loaf Mark

Real Bread Campaign
C/o Sustain
The Green House
244-254 Cambridge Heath Road
London E2 9DA

realbread@sustainweb.org

The Real Bread Campaign is a project of Sustain: the alliance for better food and farming.

© Sustain 2025
Registered charity (no. 1018643)
Data privacy & cookies

Sustain

Real Bread Campaign