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News: Loaf fabricators challenge ‘all flour must be wholemeal’ law
Trade body hires lawyers to give an opinion that 50% white loaves can be marketed with the word wholemeal.
Real Bread Campaign | Tuesday 30 January 2024
News: Industrial dough fabricators: update
The latest on current Real Bread Campaign enquiries and complaints.
Real Bread Campaign | Tuesday 3 October 2023
News: Real Bread unwrapped 2023
A review of the high (and low) lights of the Campaign’s 15th anniversary year.
Real Bread Campaign | Wednesday 27 December 2023
News: Additive-free dried yeast
Is such a thing still available in the UK?
Real Bread Campaign | Thursday 18 April 2024
News: Co-op baguette case drags on
Resistance to ‘Irresistible’ loaf tanning salon sourfaux trading standards complaint.
Real Bread Campaign | Friday 31 May 2024
News: Sliced factory loaves saltier than crisps
Action on Salt reports some sliced, wrapped industrial loaves have more salt than crisps, burgers and fries.
Real Bread Campaign | Thursday 30 March 2023
News: Freshly faked
Time to name and shame half-baked supermarket loaf tanning salon claims.
Real Bread Campaign | Tuesday 12 March 2024
News: Wholemeal loaf law breach?
Real Bread Campaign questions loaf manufacturers using the word wholemeal to market 50% white loaves.
Real Bread Campaign | Thursday 9 June 2022
Blog: Loaf-tanning salon lies?
Real Bread Campaign investigations of 'bakery' secion marketing by the UK's ten largest supermarket chains.
Real Bread Campaign | Thursday 4 July 2024
Blog: Supermarket loaves: why the massive markup?
How do the multiples justify charging 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025
