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News: Asda admits 'freshly baked daily' claim is stale
Supermarket confesses signage passed its use-by-date ‘years ago’.
Real Bread Campaign | Wednesday 23 October 2024
News: Loaf fabricators challenge ‘all flour must be wholemeal’ law
Trade body hires lawyers to give an opinion that 50% white loaves can be marketed with the word wholemeal.
Real Bread Campaign | Tuesday 30 January 2024
News: Industrial dough fabricators: update
The latest on current Real Bread Campaign enquiries and complaints.
Real Bread Campaign | Tuesday 3 October 2023
News: Words ‘woolly as white-sliced’
Real Bread Campaign reacts to supermarket loaf pricing responses
Real Bread Campaign | Tuesday 6 May 2025
News: Real Bread unwrapped 2023
A review of the high (and low) lights of the Campaign’s 15th anniversary year.
Real Bread Campaign | Wednesday 27 December 2023
News: Additive-free dried yeast
Is such a thing still available in the UK?
Real Bread Campaign | Thursday 18 April 2024
News: Co-op baguette case drags on
Resistance to ‘Irresistible’ loaf tanning salon sourfaux trading standards complaint.
Real Bread Campaign | Friday 31 May 2024
News: Sliced factory loaves saltier than crisps
Action on Salt reports some sliced, wrapped industrial loaves have more salt than crisps, burgers and fries.
Real Bread Campaign | Thursday 30 March 2023
News: Freshly faked
Time to name and shame half-baked supermarket loaf tanning salon claims.
Real Bread Campaign | Tuesday 12 March 2024
Blog: Where are The Bread Police?
Who will protect us from questionable practices and promises, asks Chris Young
Real Bread Campaign | Tuesday 23 September 2025
