A review of the topsy turvy world of the regulations that are supposed to (but don't) protect children from online marketing of junk food.
Introduction – The digital extension of the CAP Code
How food marketing influences children’s diets
Weak regulation of food marketing
Extension of the digital remit
Review of the digital remit
How companies market junk food to children online
Ministerial challenge and our ‘Super Complaint’
ASA’s response to our ‘Super Complaint’
The Complaints – CAP Code deficiencies
Analysis of the complaints and the ASA’s responses
TV adverts online
The complaints process – Down the rabbit hole
Episode 1 – The Fanta Bounce
Episode 2 – Round the Twist(er)
Episode 3 – Doritos’ superheroes
Episode 4 – Nesquik’s bunny bites back
Episode 5 – The battle over the Battle of the Breakfasts
Why is it going wrong? Times have changed but the ASA and the CAP Code have not
The medium has changed
How we use it has changed
Parental supervision and responsibility
The impact of online advertising
The regulator has barely changed
Widespread concerns about the ASA
Breastmilk substitutes – ASA fails to protect babies and their families
Alcoholic drinks – ASA fails to apply the spirit of its Code
Weight loss miracles – ASA fails to curb false hope
Conclusions and recommendations
List of websites included in Children’s Food Campaign ‘Super Complaint’ to the Advertising Standards Authority on 9 February 2012
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