Look for The Sourdough Loaf Mark!

While the Real Bread Campaign continues to lobby for an Honest Crust Act (which would include a legal definition of bread, and require full ingredient labelling of every loaf) shoppers should look for The Loaf Mark.

The Sourdough Loaf Mark

Created in September 2011 by the Campaign to help bakers give people their at-a-glance assurance that a loaf is additive-free, The Real Bread Loaf Mark’s more recent companion is The Sourdough Loaf Mark. This lets a shopper know that a Real Bread is genuine sourdough - leavened only using a sourdough starter culture, with no added baker’s yeast or other raising agent. Say no to sourfaux!

Where to find genuine sourdough and other Real Bread

More than 1000 bakeries that have posted details on the Real Bread Map of where people can buy their additive-free loaves, buns, flatbreads, pastries and more.

Of these, around 100 are currently signed up to The Real Bread Loaf Mark scheme, enabling them to also use The Sourdough Loaf Mark as applicable:

How it works

A baker signs an annual usage agreement that they will only use The Real Bread Loaf Mark to promote/market products that are what the Campaign defines as Real Bread. The agreement limits the use of The Sourdough Loaf Mark to Real Bread leavened only using a live sourdough starter culture.

See also

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