The Campaign believes The Secretary of State for Environment, Food and Rural Affairs’ response to its call for improved loaf labelling and marketing legislation is a failure to protect shoppers and small, independent bakeries.
In a letter forwarded by Caroline Lucas, one of many MPs who wrote to him in response to emails from constituents in support of the Campaign’s call for an Honest Crust Act, Michael Gove wrote: “I am satisfied that [current regulations] ensure that the labelling and advertising of food must be accurate and informative, and give consumers confidence in the food they buy.” He added that current requirements and guidance “provide robust protection to consumers against misleading practices.”
Replying to Mr. Gove, the Real Bread Campaign has re-stated its call for improved loaf labelling and marketing legislation, which it has been lobbying successive governments to introduce since 2009. In light of Natasha Ednan-Laperouse’s tragic death, the renewed call now highlights the need for universal allergen declaration as part of the Campaign’s almost decade-old campaign for full ingredient listing for all loaves.
Real Bread Campaign coordinator Chris Young said: “It is appalling that it has taken headlines of people dying to highlight how clearly inadequate current food labelling laws and practices are. We trust that Mr. Gove is no longer satisfied and will at last take immediate action.”
The improved legislation for which the Campaign has renewed its call includes
The Campaign has also renewed its call upon all food businesses voluntarily to change their practices in line with this in the meantime.
Between September 2017 and spring 2018, more than 1500 people wrote to Michael Gove in support of the Campaign's call for an Honest Crust Act. As Mr. Gove failed to reply to any of them, the Campaign encouraged supporters and friends to urge their MPs to contact him on their behalf. Just one of the many MPs who took action, Caroline Lucas, received a reply from him, which she then passed to the Campaign.
Real Bread Campaign
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
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