News Real Bread Campaign

Real Bread Campaign ambassador review

The Real Bread Campaign is reviewing its official ambassador role and is inviting Campaign supporters and other friends to share their views to help guide this process.

In 2009, the Real Bread Campaign created the role of official ambassador and chose a small group of high-profile and passionate, professional bakers who have championed the Campaign in their work, writing and broadcasting.

Now in its 10th anniversary year, the Campaign is looking at how best it can do more to promote Real Bread, and work harder at representing the diversity of people, interests and approaches in the wide world of Real Bread.

Have your say

In the first stage of this review process, the Campaign is asking people, in and beyond its current international network, whether or not they believe that the Campaign benefits from having official ambassadors. People who do are then being asked for their views on a number of points, including:

  • The importance of various roles/functions of the group as a whole
  • Any particular qualities an ambassador should have
  • How ambassadors should be selected

People who don’t believe that the Campaign benefits are being asked if they have suggestions for an alternative to official ambassadors.

Have your say by 31 October 2018

The Real Bread Campaign will publish an update in November in the news section of its website, its free enewsletter and The Real Baker-e forum, as well as via Twitter and Facebook.

Published Tuesday 16 October 2018

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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