Canada banning junk food adverts to children

The Canadian Senate has passed a bill which would stop unhealthy food and drink being advertised specifically to children. If it becomes law it would prohibit ‘packaging, advertising and all other forms of promotion directed at children.’

The Bill is sponsored by Senator Nancy Greene Raine:

‘It's our vulnerable children and youth who will suffer the impacts of ill health. We owe it to them and to the sustainability of our health care system to protect children from being targets of ads for unhealthy food that are designed to be addictive.”

Bill S-228 was approved in its Third Reading in the Canadian Senate and now passes to the House of Commons.

Children's Food Campaign


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Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.



Sustain: the alliance for better food and farming

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.