Children's Food Campaign calls for new approach to protect children from junk food marketing

Responding to the publication of the National Heart Forum’s report ‘An analysis of the regulatory and voluntary landscape concerning the marketing and promotion of food and drink to children’, Children’s Food Campaign Coordinator Christine Haigh said:

“We welcome this comprehensive review of food promotion to children, which shows the myriad ways in which children are targeted by junk food marketers and demonstrates the inadequacy of voluntary commitments to tackle this issue. Rather than pursuing the weak voluntary approach of the last government, we need decisive action from the Coalition Government to introduce comprehensive regulation to protect children from junk food marketing in all its forms.”

 

ENDS

For further information and interviews, please contact Christine Haigh on 0203 5596 777 or 07870 577934 or christine@sustainweb.org.

 

Notes to editors 

1) The Children's Food Campaign wants to improve children's health and well-being through better food - and food teaching - in schools, and protecting children from junk food marketing. We are supported by over 150 national organisations. The Children's Food Campaign is coordinated by Sustain: the alliance for better food and farming and funded by the British Heart Foundation. For more information, see http://www.childrensfood.org.uk.

2) The report is available to download from http://www.heartforum.org.uk/resources/resources-directory/?entryid17=8494.