What Real Bread bakeries and baking schools are doing to look after their customers, staff and other people in their local communities.
Last updated 17 March 2020
We may be updating this article as the situation develops, so please keep checking back.
NB This article is for information only. For official guidance and (where applicable) regulations relating to COVID-19 (AKA coronavirus), please visit the website of the government and other authorities where you live: See links at the bottom of this article.
The needs of a small bakery business and those of its customers, staff and other people in their local communities all intersect at various points but can be tricky for the owner to balance, even at the best of times. To state the bleedin' obvious - now is not the best of times...
If you run a bakery, baking school or other Real Bread business, please click here and take four minutes to let us know what you're doing differently, and what you'd like to see the government and the Real Bread Campaign doing, as a result of the current situation.
Here are some of the things that we have seen bakery and baking school owners doing:
Stepping up (already robust) hygiene procedures - more frequent hand washing, surface sanitising etc. – and training staff on this.
They are then posting signs and sending messages to customers on their mailing lists to reassure them of the extra steps they are taking for everyone’s health.
Other steps that particular bakeries and baking schools are taking include:
Baked in Tettenhall, England
Planning to offer a delivery service for local customers in self-isolation
The Bertinet Kitchen, Bath, England
Cinnamon Square, Rickmansworth, England
Delivering to customers over 70 and/or in self-isolation
Flour & Spoon, Leigh on Sea, England
Delivering free coffee and pastries to customers over 70, leaving it on their doorsteps.
M’s Bakery, Bournemouth. England
Ma Baker, London, England
Delivering bread, leaving loaves at the door (or other safe place) and taking payment by bank transfer.
Riot Rye, Cloughjordan, Ireland
The Sourdough Kitchen, The Wirral, England
Offering free local delivery of bread kits, flour packs and sourdough starter to help people on the Wirral make their own bread at home.
Kim Bell of Small Food Bakery in Notingham wrote: "Acknowledging the anxiety that this whole panic has created is probably one of the most important things we need to do as business leaders and community figures. Kindness, calm, steadfastness, and measured / thoughtful response are important. looking out for my team and wider bakery community and avoiding joining the social media circus are at the top of my priority list right now."
British Baker collected these comments from the Real Bread Campaign supporters who own and run Lovingly Artisan, Seasons Bakery, The Orange Bakery, Sugardough and The Flour Pot Bakery.
In the UK, the main sources are the government and the NHS:
Outside the UK
The Real Bread Campaign has supporters in around 20 countries, some of whom operate bakeries. Here are links for the countries in which we have the most supporters outside the UK:
Australia: Department of Health
Canada: Government site / Trade Commissioner Service
Ireland: Government site / Department of Health updates
USA: Center for Disease Control and Prevention / Small Business Administration
Real Bread Campaign
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