Launched last November by food and farming charity Sustain, the Real Bread Campaign is now celebrating securing a grant from the Big Lottery Fund's Local Food scheme.
Launched last November by food and farming charity Sustain, the Real Bread Campaign is now celebrating securing a grant from the Big Lottery Fund’s Local Food scheme.
Over the next four years, the Real Bread Campaign will be working around the country with independent bakers, public institutions such as schools and hospitals and local community projects including food co-ops and community cafés, to help make Real Bread accessible to more people from all sectors of society. The campaign will also promote the pleasures and benefits of locally produced Real Bread and help to spread both commercial and domestic breadmaking skills. The Local Food scheme funding will allow Sustain to appointment a full-time project officer to co-ordinate the campaign, a role filled until now by volunteers.
Sustain’s Campaigns Director, Richard Watts said:
“This extra funding is a fantastic boost for the Real Bread Campaign in our continuing fight for the improvement of bread in Britain.”
Mark Wheddon, Local Food Programme Manager added:
“We feel that this is an exciting campaign which could have a real impact on the accessibility of locally produced bread and we are happy to support it. The Local Food programme will be funding further projects right across the country and is currently accepting applications until 21 August 2009. Demand is high so we would advise those organisations who are thinking of applying to ensure that their project clearly meets Local Food’s key objectives.”
In April 2009, the Real Bread Campaign hit the headlines with Stick One On ‘em! an initiative that continues to stimulate debate around the lack of transparency in the labelling of processing aids in industrial bread.
The key aims of the Real Bread Campaign are to help stimulate increased consumption and local production of Real Bread, made with all natural ingredients and no artificial additives, improvers or processing aids. Those interested in learning more, searching or adding to the Real Bread Finder or signing up for Breadcrumbs, the Real Bread Campaign’s monthly newsletter can do so at http:www.realbreadcampaign.org
For more information, please contact Chris Young or Richard Watts at the Real Bread Campaign on: firstname.lastname@example.org or 0203 5596 777
Notes to editors:
Real Bread Campaign
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.