Despite its official-sounding title, the Organic Trade Board (OTB) is a (hitherto small) not-for-profit organisation whose mission is to grow organic sales in the UK. It is also a Sustain member, so we are very proud to announce that in partnership with Organic Denmark it has been successful in a funding application to the EU to promote the organic food and drink sector. OTB will manage the fund on behalf of both countries, amounting to €10.4 million over three years.
The OTB campaign will focus on growing retail sales, increasing employment in organic agriculture and raising awareness of the benefits of organic food and drink, wth 70% of the fund to be spent in the UK.
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.
