The BHF want to see this become part of the Chidhood Obesity Strategy, expected to be announced later this month. They said that despite OFCOM regulations, children are still exposed to junk food ads during popular programmes such as the X Factor or Hollyoaks. Support Sustain's Children's Food Campaign.
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.