News / Real Bread Campaign

Real Bread sold here!

The 100+ bakeries signed up to The Loaf Mark scheme.

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While the Real Bread Campaign continues to lobby for an Honest Crust Act (which would include a legal definition of bread, and require full ingredient labelling of every loaf) shoppers should look for The Loaf Mark.

The Real Bread Loaf Mark

This scheme is run by the Campaign to help bakers give people their own at-a-glance assurance that a loaf is additive-free.

The Real Bread Loaf Mark’s companion is The Sourdough Loaf Mark. This helps a baker let shoppers know that their Real Bread is genuine sourdough - leavened only using a sourdough starter culture, with no added baker’s yeast or other raising agent. Say no to sourfaux!

Where to find Real Bread

Around 1000 bakeries have posted details on the Real Bread Map of where people can buy their additive-free loaves, buns, flatbreads, pastries and more.

Of these, around 100 are currently signed up to The Real Bread Loaf Mark scheme, enabling them to also use The Sourdough Loaf Mark as applicable.

As at 21 February 2022, the bakeries signed up to The Loaf Mark scheme are:

Bakery Location County  
Honesty Bakehouse Insch Aberdeenshire
Heritage Bakehouse Benderloch Argyll and Bute
Companions Bakery Bedford Bedfordshire
Jo's Loaves Luton Bedfordshire
The Uprise Bakery   Bristol
Amazing-Grains  Milton Keynes  Buckinghamshire
Rex Bakery Little Chalfont Buckinghamshire
Woodstocks Artisan Bakery Milton Keynes Buckinghamshire
The Cambridge Oven Cambridge Cambridgeshire
Kbroffee West Wickham Cambridgeshire
West Street Bakehouse Comberton Cambridgeshire
MyLoaf   Cardiff
Riverside Sourdough   Cardiff
Anuna Craft Bakery  Llandysul Ceredigion
CRWST Cardigan Ceredigion
Baker Lou Stockport Cheshire
Dough Drop Sale Cheshire
Bakerman Darlington Co. Durham
Baker Steve St Levan Cornwall
The Bread Shed Tamarisk Cornwall
Inbread Bakery Carlisle Cumbria
The Loaf Matlock Derbyshire
Emma's Bread Exeter Devon
One Mile Bakery Exeter Exeter Devon
Lucho Bakes Parracombe Devon
Joe's Bread Dorchester Dorchester Dorset
M's Bakery Bournemouth Dorset
Winfrith Bakery Winfrith Newburgh Dorset
The Earth's Crust Bakery Castle Douglas Dumfries and Galloway
Sugardough Hove East Sussex
Fermento Bakery Forest Row East Sussex
Wee Boulangerie Edinburgh Edinburgh
Tensheds Bakehouse Hedingham Essex
Sweet Jane Bakehouse   Glasgow
City Market Bakery   Glasgow
Billowing Loaf Gloucester Gloucestershire
Hobbs House Bakery   Gloucestershire
Lo.So.Do Radcliffe Greater Manchester
Borderlands Bakehouse Southampton Hampshire
South Downs Sourdough Alresford Hampshire
Leavened Stevenage Hertfordshire
The Kitchen Front CIC Harpenden Hertfordshire
The Bread Lab Carbost Isle of Skye
Amazing Grace Bakery Gravesend Kent
Artisan Bread Organic ABO Whitstable Kent
All You Knead Darwen Lancashire
Breadcrumb Baking Oldham Lancashire
Fox Bakehouse Burnley Lancashire
Barkby Bakehouse Leicester Leicestershire
Knead Good Bread Woodhouse Eaves Leicestershire
Beck Hill Bakery Tealby Lincolnshire
Greenfield Bakers Friskney Lincolnshire
Ingreedilous Stickney Lincolnshire
Breadsmith London Wimbledon London
The Celtic Bakers   London
Charlton Bakehouse Charlton London
E5 Bakehouse Hackney London
Ed Baker Hither Green London
Hackney Bread Kitchen Hackney London
Ma Baker Fulham London
Sourdough Sophia Crouch End London
The Little Artisan Bakery   London
Starlight Bakery Manchester   Manchester
Sourdough Seekers Harrow Middlesex
Wildside Bread Edinburgh Midlothian
Holly's Aberlour Moray
Findhorn Bakery Findhorn Moray
Bobs Bread Bakery North Walsham Norfolk
Elsing Bakehouse Dereham Norfolk
Off The Rails Glaisdale North Yorkshire
Secret Bakery Harrogate  Harrogate North Yorkshire
Stark Farm Bakery Tollerton North Yorkshire
Kipton Baker Kettering Northamptonshire
London Road Craft Bakery Kettering Northamptonshire
Sunset Bakehouse Northampton Northamptonshire
Black Island Bakery Waterloo Ontario, Canada
Eviedale Bakehouse  Evie Orkney
Orkney Sourdough Kirkwall Orkney
Carpenter's Cottage King's Sutton Oxfordshire
Forge Bakehouse Lower Heyford Oxfordshire
Knead Bakehouse Witney Oxfordshire
Green Park Bakehouse Tufton Pembrokeshire
Rye and Roses Machynlleth Powys
Cwrw A Bara Pontypridd Rhondda  Cynon Taff
Claire's Kitchen Taunton Somerset
Withies Delicatessen Stoke St. Gregory Somerset
Hunnypot Elford Staffordshire
Two Magpies Bakery    Suffolk
Amelia's Bakehouse Fetcham Surrey
Badger Bakery Woking Surrey
Bake88 Epsom Surrey
Crumbs Brewing Reigate Surrey
La Ficelle West Byfleet Surrey
Food In Balance Weybridge Surrey
Baked In Boldmere Sutton Coldfield West Midlands
Blackbirds Microbakery Birmingham West Midlands
Ethical Baker Solihull West Midlands
Katherine's Sourdough Stourbridge West Midlands
South By West Worthing West Sussex
Crow's Rest Bakehouse Wakefield West Yorkshire
Crust and Crumb 77 Brighouse West Yorkshire
Mill Kitchen Farsley West Yorkshire
Rogers Artisan Bakery Marsden West Yorkshire
Beacon View Bakehouse Malvern Worcestershire
Doorstep Baker Bewdley Worcestershire
Evendine Sourdough Bakery Malvern Worcestershire
Ma Baker Overton on Dee Wrexham
Britain Loves Baking   UK wide
Peters Yard   UK wide
     
Stone Shed Bread Willaston South Australia
Black Island Bakery Waterloo, Ontario Canada
Real Bread Korea   Korea
Mad Hatter Bakery Auckland New Zealand
Pagnol Boulanger LA, California USA
Dawg House Bakery Cupertino, California USA


NB As the scheme runs on an annual basis, running for 12 months from the date of signing up, participating bakeries can change weekly.

There are around 900 bakeries that have added their details to the Real Bread Map but haven't signed up to use The Loaf Mark, and who knows how many Real Bread bakeries that have done neither.

How it works

A baker signs an annual usage agreement that they will only use The Real Bread Loaf Mark to promote/market products that are what the Campaign defines as Real Bread. The agreement limits the use of The Sourdough Loaf Mark to Real Bread leavened only using a live sourdough starter culture.

The Loaf Mark is not an accreditation, certification or award, and participation is opt-in, rather than automatic when someone joins the Campaign - many of our supporters aren't bakers.

Bakers and shoppers: read all about The Loaf Mark scheme

See also

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Published 21 Feb 2022

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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