Shoppers need front of pack labels to help make healthy choices

The report advises policymakers on designing and implementing a front-of-pack food label in the face of various challenges. It seeks to equip policymakers with overarching guidance on how to design a robust front-of-pack food label that will help overcome issues of lack of political will as well as defend their label against legal and non-legal challenges, including common tactics used by industry. Case studies are included throughout the report from countries who are in the process of, or who have already implemented a front-of-pack label.

Prof Mike Rayner, University of Oxford and Centre on Population Approaches for Non-Communicable Disease Prevention, UK and Chair of Sustain’s Council of Trustees commented:

"It is important to draw on experiences of policymakers from around the world to design robust policy actions which can help reduce the burden of diet-related NCDs [non-communicable diseases]. This report will help governments overcome the challenges faced when implementing front-of-pack food labelling”