The report also argues that achieving the SDGs represents a business opportunity. Poverty, inequality, water scarcity, climate change and the degradation of natural resources and services are all ultimately bad for business. Conversely, investing in meeting the SDGs can unlock new markets and opportunities and secure a company’s long-term prosperity. A crucial factor is scale: 'When a critical mass produces, sources and consumes better, these practices become the norm, transforming whole sectors and entire markets'.
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.