Retailer abandons wasteful policy of steering consumers into multiple purchases
Sainsbury's is to phase out almost all its multi-buy, buy-one-get-one-free promotions by August 2016. The move covers all ranges, including branded and own-brand soft drinks, confectionery, biscuits and crisps. The retailer says the promotions will be replaced by regular, lower prices. It is taking the step in response to customers' criticisms that multi-buy promotions lead to waste, because they buy more than they need. They also contribute to unhealthy eating habits and obesity. Sainsbury's says that by eliminating the promotions on salty or sugary snack food and drinks, it is furthering its commitment to make healthier choices easier for customers. Support Sustain's campaign for a tax on sugary drinks here.
Published Friday 12 February 2016
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.
