News • Children's Food Campaign
Parents furious over 'hypocrisy' of cereal ad
A new advertising campaign from Kelloggs, suggesting to children “ever thought of Coco Pops after school?” has been eliciting outrage from parents on forums such as Netmums and Twitter.
Read the coverage this received in the Independent at http://www.independent.co.uk/life-style/health-and-families/health-news/parents-furious-over-hypocrisy-of-cereal-ad-1885164.html
We think it's shocking that Kelloggs, who are partners of the Government's Change4Life health campaign, are encouraging children to eat more sugary cereals when one of the key messages of the Change4Life campaign is “sugar swaps”, encouraging families to swap snacks with added sugar for low sugar or sugar-free alternatives. If you'd like to complain, you can email Kelloggs at corporateresponsibility@kellogg.com. You might also like to copy the Department of Health into your email to make them aware of your concerns: dhmail@dh.gsi.gov.uk.
Published Wednesday 3 February 2010
Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.
