As the government looks to update its child obesity strategy, the Children's Food Campaign and Sustain have joined forces with Jamie Oliver, in a new #AdEnough campaign to curb junk food marketing, featuring selfies with covered eyes - the only effective ad-blocker children currently have.
The Government's Childhood Obesity Plan is almost two years old, and whilst there has been positive progress in relation to the recent launch of a Sugary Drinks Tax, and new rules on non-broadcast marketing of high fat, salt and sugar (HFSS) products, pressure is now building towards a much-signposted 'Chapter 2', with the aim of closing some of the many loopholes and gaps in the original version.
Today (16 April), Jamie Oliver is ratcheting up the pressure by launching his own new manifesto for the government, along with an #AdEnough social media campaign, calling for immediate action to address the amount of junk food advertising which still constantly bombard children, from pizza and fizzy drinks during Saturday night TV shows, to billboards and sports sponsorship, and putting an end to kids' favourite cartoon, TV and film characters from constantly being used to market confectionery, cakes, biscuits and unhealthy fast food.
The campaign invites the public to add their support to the campaign by posting selfies on social media, with their eyes covered to symbolise the only effective ad-blocker currently available to children, using the hashtag #AdEnough.
Read what parents said when the Government's Childhood Obesity Plan was launched.
Read our recent blog on junk food's relationship with children's cartoon, film and TV characters What Would Beatrix Potter Do?
Taken from interview with Jamie Oliver in the Daily Mail, 16 April 2018.
Children's Food Campaign
Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.
The Children’s Food Campaign has won a landmark ruling by the Advertising Standards Authority...
Sustain member The British Dietetic Association (BDA) supports legislation to ban the sale of...
Children's Food Campaign welcomes the start of the Government consultation on proposals to...
Sadiq Khan, the mayor of London, announces there will be public drinking fountains across the...
The Advertising Standards Authority has upheld complaints against a KFC 'Mars Krushem'...
It’s been pointed out that the five Real Bread Campaign ambassadors sharing their knowledge...
The Urban Food Fortnight celebration continues into October with YOUR chance to WIN a hamper of...
The University of Manchester will be welcoming 8,000 new students this September with a unique free...
Men with high sugar intakes have an increased likelihood of common mental disorders (such...
Meat sample tests show that powerful antibiotics which should be reserved for human health are...
The Green House
244-254 Cambridge Heath Road
Projects & campaigns
Better Food Britain
Better Hospital Food
Children's Food Campaign
Food and Farming Policy
Food co-ops toolkit
Good Food For London
London Food Link
Planning Food Cities
Real Bread Campaign
Roots to work
Save Our Antibiotics
Sugar Smart UK
Sustainable Fish Cities
Sustainable Food Cities
The Big Dig
Urban Food Fortnight