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The decision was made to give consumers a "healthier choice without compromising on flavour", the company said, with the Zero brand designed to be exempt from chancellor George Osborne’s sugar tax on soft drinks, which comes into effect in April 2018.
Children's Health Fund: Set up by Jamie Oliver and Sustain in August 2015, the aim is to get restaurants to volunteer to put a 10p levy on non-alcoholic soft drinks with added sugar. This money will be paid into the Children’s Health Fund to support programmes and schemes aimed at improving children’s health and food education.
