As Britain’s only national Real Bread charity, the Campaign is also encouraging professional and homebakers to help raise money for its work. Campaign coordinator Chris Young said: ‘We have fantastic new plans to help some of the people in Britain who have a tougher time than most of us to enjoy the social, therapeutic and employment opportunities of Real Bread making, but we need the dough to do it!’
In addition to locally-organised activities, the Campaign is running a week-long bready online auction. Lots include bread making classes with Campaign ambassadors Aidan Chapman at The Phoenix Bakery, Emmanuel Hadjiandreou at The School of Artisan Food, Tom Herbert at the Hobbs House Cookery School, and Andrew Whitley at Bread Matters. Other lots include a tour of Shipton Mill with boss John Lister, and sacks of flour from fellow independent miller Marriage’s.
To help supporters dress for the occasion, Balcony Shirts has created a limited edition I ‘Loaf’ Real Bread t-shirt. For each shirt sold (£12.50 + p&p), the company will donate £4 to the Campaign.
For anyone who has not yet made their Real Bread Maker Week plans, an activity and fundraising guide is still available from the Campaign website. Ideas for professional and homebakers include organising one of the following with friends, family, neighbours or colleagues, perhaps in association with a local bakery, café or restaurant, pub, WI, village hall, community group, farmers’ market, school, or workplace:
The Campaign also invites homebakers to see how much they save in May by not buying industrial loaves or shop-made sandwiches, and donate the difference to the charity. Even affirmed non-bakers can get involved by digging out unloved bread machines or supporting local events and participating Real Bread bakeries.
People can find and add details of Real Bread classes and other events, discounts, the auction and the guide at realbreadcampaign.org
Part of Sustain: the alliance for better food and farming, and funded by the Big Lottery Fund’s Local Food programme, the Real Bread Campaign champions locally-produced, 100% additive-free loaves, and finds ways to make bread better for us, better for our communities and better for the planet. Membership of the Real Bread Campaign is open to everyone who cares about the state of bread in Britain.
Key Campaign initiatives
Read an outline of the Campaign’s success to date and future plans here.
Local Food has been developed by a consortium of 15 national environmental organisations, and is managed on their behalf by the Royal Society of Wildlife Trusts (RSWT). Supported by the Big Lottery Fund's Changing Spaces programme, Local Food has distributed grants to a variety of food related projects to make locally grown food more accessible. www.localfoodgrants.org
The Royal Society of Wildlife Trusts (RSWT) is a registered charity, incorporated by Royal Charter, to promote conservation and manage environmental programmes throughout the whole of the UK. It has established management systems for holding and distributing funds totalling more than £20 million annually to environmental projects across the UK.
The Big Lottery Fund’s Changing Spaces programme was launched in November 2005 to help communities enjoy and improve their local environments. The programme funds a range of activities from local food schemes and farmers markets, to education projects teaching people about the local environment.
The Big Lottery Fund, the largest of the National Lottery good cause distributors, has been rolling out £2 million in Lottery good cause money every 24 hours to health, education, environment and charitable causes across the UK. www.biglotteryfund.org.uk.
The Sheepdrove Trust also provides generous annual funding to the Campaign.
The Campaign further relies upon membership fees and public donations to continue its work leading the rise of Real Bread in Britain.
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.
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Projects & campaigns
Better Hospital Food
Children's Food Campaign
Children's Health Fund
Food and farming policy
London Food Link
Organic Sector Development
Real Bread Campaign
Sustainable Fish Cities
Sustainable Food Cities
The Big Dig
Urban Food Fortnight