For protecting children from junk food marketing, better school food and food skills, and reducing children’s sugar consumption

The Campaign wants to improve young people’s health and well-being through making healthier, sustainable food as affordable and available to families as less healthy food currently is.

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Malcolm Clark
020 7065 0902

Sugary Drinks Duty

Join our campaign to tackle the number one source of added sugar in children and teenagers’ diets.

The revenue raised from a duty on sugary drinks could pay for programmes to improve children's health and protect the environment they grow up in.

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Action on junk food marketing

Parents' efforts to help their children eat healthily are being undermined by sophisticated promotions for unhealthy foods on TV and online - these adverts are exploiting loopholes in advertising regulations.

We want the UK Government to introduce stronger regulations to stop companies from advertising unhealthy foods directly to children.

Take action   Read our briefing

Food in schools

Save our School Food Standards

Academies do not have to apply the standards which safeguard school food. There is a real danger of poor quality food creeping back on the menu and junk-food vending machines edging their way back onto school grounds.

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Other campaigns

Action on Junk Food Marketing - sign the petition calling on government to close the loopholes allowing junk food to be advertised to children on TV and online.

Sugary Drinks Duty - Support the campaign for a sugary drinks duty, to reduce children's sugar consumption. The revenue generated could pay for programmes to improve children's health and protect the environment they grow up in.

Junk Free CheckoutsKeep kids cooking / Drinking water in parks / Making future Olympics healthier / Free school meals

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The Children's Food Campaign is funded by the British Heart Foundation
For over 50 years the British Heart Foundation have pioneered research that’s transformed the lives of people living with heart and circulatory conditions. Our work has been central to the discoveries of vital treatments that are changing the fight against heart disease. But so many people still need our help. Around 30% of children are overweight or obese which is putting them at risk of developing cardiovascular disease in the future. We are proud to fund the Children’s Food Campaign to help us reduce the number of overweight and obese children in the UK. For more information visit



Sustain: the alliance for better food and farming

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.