In many regions of the world, including parts of Europe, water scarcity will be one of the most pressing environmental, social and economic challenges of the coming decades. Water is used in large quantities to produce the food we eat.
The water used to produce an item is far greater than the water contained within it. For instance, one cup of coffee needs 140 litres of water, while the production of one kilogram of beef requires 16,000 litres of water.
This report considers relevant policy and industry initiatives, and the value of labels in promoting sustainable water use and communicating this to consumers. The report ends with recommendations for industry and government.
Report contents
Labelling for sustainability: Sustain has worked on nutrition and sustainability labelling issues since the alliance was established in 1999.
Sustain
The Green House
244-254 Cambridge Heath Road
London E2 9DA
020 3559 6777
sustain@sustainweb.org
Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.
© Sustain 2025
Registered charity (no. 1018643)
Data privacy & cookies
Icons by Icons8