Are supermarket bloomers pants? A Real Bread Campaign investigation of supermarket in-store bakeries
A Real Bread Campaign investigation of UK supermarket in-store bakeries, concluding that many supermarket in-store bakery loaves are produced using artificial additives and processing aids and that many are not being baked from scratch on site but produced elsewhere to be re-baked at a later date as and when needed.
Of the six chains contacted, only one (Marks & Spencer) named any lines of Real Bread that it produced from scratch in any of their in-store bakeries.
Report contents
Introduction
Our concerns
- An honest crust?
- Labelling law
- Really hidden additives…that aren’t additives
- A load of old biscuits?
- Artisanal or artful?
Our questions
- The original letter
What they did (and didn’t) tell us
- Which supermarket in-store bakery loaves are Real Bread?
- Labelling
- Scratching around
- Other information
Conclusions
What should happen now?
- What you can do
- What the supermarkets should do
Are supermarket bloomers pants? A Real Bread Campaign investigation of supermarket in-store bakeries
15pp - 2010 | 351Kb
Published 27 Mar 2010
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
