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News: Kingsmill drops star-spangled wholegrain claim
Real Bread Campaign complaint leads to removal of USDA-based health claim from UK ads.
Real Bread Campaign | Wednesday 18 June 2025
Blog: Warburtons: here we sourfaux again…
Company markets Chorleywood Process products as ‘sourdough but softer’
Real Bread Campaign | Tuesday 3 June 2025
Blog: This is not just rye flour. Or is it?
M&S causes confusion with 'ancient wheat' claim in rye flour marketing.
Real Bread Campaign | Friday 23 May 2025
News: Real Bread Campaign project plans
New work for which we’re trying to find funding.
Real Bread Campaign | Wednesday 23 April 2025
Blog: What Lidl doesn’t want you to know
Leaked list exposes what retailer chooses to leave off labels.
Real Bread Campaign | Wednesday 23 April 2025
News: Britain’s Best Loaf winners
Best in dough.
Real Bread Campaign | Wednesday 16 April 2025
Blog: Is Kingsmill’s whole grain claim legit?
Real Bread Campaign coordinator Chris Young questions the honesty and legality of Allied Bakeries’ claim.
Real Bread Campaign | Tuesday 15 April 2025
News: Secretary of State shuns sourdough
Defra declines to defend Real Bread bakers and buyers.
Real Bread Campaign | Wednesday 9 April 2025
News: Ocado ‘wholemeal’ is brown bread
Retailer to rename product thanks to Real Bread Campaign intervention.
Real Bread Campaign | Friday 28 March 2025
News: It's Real Bread Week 2025!
15 to 23 February 2025
Real Bread Campaign | Saturday 15 February 2025
