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News: Factual claim coming for Kingsmill 50/50?
Update on a Real Bread Campaign trading standards complaint.
Real Bread Campaign | Tuesday 20 January 2026
News: Real Bread Campaign review of 2025
A look back at the year’s highs, lows and general legwork on the campaign trail.
Real Bread Campaign | Wednesday 31 December 2025
News: New research echoes Honest Crust Act calls
Survey results ‘underline the overwhelming appetite’ for Real Bread Campaign proposals.
Real Bread Campaign | Wednesday 3 December 2025
News: Sainsbury’s admits unclear flour labelling
Supermarket markets white flour as ‘wholegrain’.
Real Bread Campaign | Thursday 30 October 2025
Blog: Where are The Bread Police?
Who will protect us from questionable practices and promises, asks Chris Young
Real Bread Campaign | Tuesday 23 September 2025
News: Wholemeal law update
Government acting thanks to Real Bread Campaign persistence.
Real Bread Campaign | Monday 21 July 2025
Article: Dough on the road
In 2024, Mariko Kondo set out on a journey of discovery.
Real Bread Campaign | Monday 7 July 2025
News: Kingsmill drops star-spangled wholegrain claim
Real Bread Campaign complaint leads to removal of USDA-based health claim from UK ads.
Real Bread Campaign | Wednesday 18 June 2025
Blog: Warburtons: here we sourfaux again…
Company markets Chorleywood Process products as ‘sourdough but softer’
Real Bread Campaign | Tuesday 3 June 2025
Blog: This is not just rye flour. Or is it?
M&S causes confusion with 'ancient wheat' claim in rye flour marketing.
Real Bread Campaign | Friday 23 May 2025
