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News: Hovis ad ‘insult’ to local bakers
‘Not at all accurate or representative’ Real Bread Campaign tells ASA.
Real Bread Campaign | Friday 9 October 2026
News: Hovis 50% better than the rest?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Wednesday 20 May 2026
Blog: What's hiding behind the word wholemeal?
In many cases, an ultra-processed concoction of synthetic and highly-refined extras.
Real Bread Campaign | Tuesday 28 April 2026
Article: Real Bread behind bars
Food Behind Bars founder Lucy Vincent explains Real Bread’s role in unlocking prisoners’ wellbeing and work opportunities.
Real Bread Campaign | Monday 13 October 2025
News: Dirty secret behind factory loaf 'clean labels'?
Millions of supermarket loaves might hide a preservative in plain sight.
Real Bread Campaign | Tuesday 9 September 2025
News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
News: Real Bread Campaign’s Aldi half-white ‘wholemeal’ win
Intervention results in retailer changing loaf label and marketing.
Real Bread Campaign | Thursday 10 April 2025
News: Ocado ‘wholemeal’ is brown bread
Retailer to rename product thanks to Real Bread Campaign intervention.
Real Bread Campaign | Friday 28 March 2025
News: Wholemeal sourdough? Oca-doh!
Real Bread Campaign challenges online retailer over naming of loaves.
Real Bread Campaign | Friday 7 February 2025
Page: Wholemeal bread
For health, flavour and perhaps the planet.
Real Bread Campaign
