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News: Sainsbury’s ordered to say adios to white flour in wholemeal tortillas
Trading standards raps supermarket’s knuckles for regulation breach.
Real Bread Campaign | Wednesday 26 July 2023
News: Real Bread Campaign slams Defra loaf labelling inaction
Organisation challenges minister's denial of market failure and assertion of regulatory robustness.
Real Bread Campaign | Thursday 17 August 2023
Blog: Where are The Bread Police?
Who will protect us from questionable practices and promises, asks Chris Young
Real Bread Campaign | Tuesday 23 September 2025
Blog: This is not just rye flour. Or is it?
M&S causes confusion with 'ancient wheat' claim in rye flour marketing.
Real Bread Campaign | Friday 23 May 2025
Blog: M&S on a (non-UPF) roll?
Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim.
Real Bread Campaign | Thursday 3 April 2025
News: Wholemeal law breakers?
Real Bread Campaign finds ‘fortified’ flour in products sold as wholemeal by six of the UK’s ten largest supermarket chains.
Real Bread Campaign | Thursday 6 July 2023
News: Sainsbury’s admits unclear flour labelling
Supermarket markets white flour as ‘wholegrain’.
Real Bread Campaign | Thursday 30 October 2025
News: Bread regs: government consultation
Discussion limited to adding things to flour.
Real Bread Campaign | Tuesday 25 October 2022
News: A quartet of awards for Real Bread
Four Campaign supporters triumph at the Baking Industry Awards.
Real Bread Campaign | Friday 25 October 2024
News: Industrial dough fabricators: update
The latest on current Real Bread Campaign enquiries and complaints.
Real Bread Campaign | Tuesday 3 October 2023
