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News: Sainsbury's trading standards case redirected
Primary Authority declines to continue.
Real Bread Campaign | Thursday 22 January 2026
News: Trading standards running on empty?
Real Bread Campaign calls for investment.
Real Bread Campaign | Monday 11 December 2023
News: Asda admits 'freshly baked daily' claim is stale
Supermarket confesses signage passed its use-by-date ‘years ago’.
Real Bread Campaign | Wednesday 23 October 2024
News: Real Bread Campaign slams Defra loaf labelling inaction
Organisation challenges minister's denial of market failure and assertion of regulatory robustness.
Real Bread Campaign | Thursday 17 August 2023
Recipie: Soft white
A simple step for the fluffiest loaves.
Real Bread Campaign | Monday 13 December 2021
News: Save the date for The Scottish Festival of Real Bread 2024
A doughy day for your diary.
Real Bread Campaign | Friday 12 January 2024
Blog: M&S on a (non-UPF) roll?
Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim.
Real Bread Campaign | Thursday 3 April 2025
News: Sainsbury’s drops fresh bread claim
Supermarket removes ‘freshly made every day’ claim from some stores following Real Bread Campaign action.
Real Bread Campaign | Friday 1 November 2024
Article: Class act
We catch up with Adopt a School programme administrator Alys Bannister about their Real Bread making.
Real Bread Campaign | Monday 12 August 2019
Article: Rye revival
Karaway Bakery’s Ugne Greivyte celebrates Britain’s growing re-connection with rye.
Real Bread Campaign | Monday 2 November 2020
