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To Infinity and beyond
Amy Hope opens the door to a long-established community-centred bakery on the East Sussex coast.
Infinity Foods is a wholefoods co-operative in Brighton, incorporating a shop, bakery and wholesale business. Being a worker-owned co-op means that every baker, shop assistant, warehouse worker and delivery driver has a stake in the business. Our shared ownership keeps our standards high and inspires us to give back to our community, from running bread workshops in local schools to setting up stalls at events like the Brighton Yoga Festival.
Old’s cool: baking the traditional way
When you bite into our Real Bread, you’re not just tasting a proper loaf, you’re savouring decades of heritage, a pinch of passion and a sprinkle of co-operative spirit. For us, bread isn’t ‘just’ food; it’s a craft, a community effort and a connection to the land.
We’ve been kneading dough since 1971, sticking to simple recipes. We use organic grains, milled the traditional way, keeping all the goodness intact. You’ll not find any par-baking or factory shortcuts at Infinity, just skilled bakers, working each morning to bring you the freshest, best bread possible. “We treat our ingredients with respect,” says baker Ian, a proud co-operative member. “It’s not just about what’s in the bread, it’s about what’s not. No nasties, no additives, just good, honest baking.”
Our wholemeal loaf has been made the same way for over 50 years, from just four ingredients: organic flour, water, yeast and salt. The starter for our white sourdough has been nurtured for over 40 years. According to legend, our rye starter was begun in the 1970s with water from the Chalice Well in Glastonbury. True or not, our bread speaks for itself: no artificial preservatives, no shortcuts, just healthy, well-bred food.
Meet Helen
As a co-op is all about its people, I chatted with one of our bakers…
What drew you to baking? “Memories of making Victoria sponges with my mum and visiting local bakers as a child. When I started at Infinity, I was hooked by the craft and the satisfaction of working with my hands.”
What makes Infinity’s bread special? “We pride ourselves on quality, ethically-sourced products. Our bread is certified organic and we support the Real Bread Campaign, so people know exactly what they’re eating.
Having the bakery on site means a direct connection between baker and customer, many of whom have been buying our bread for years.”
Any advice for home bakers? “Don’t fret if a bake doesn’t go to plan - each attempt teaches you something new. Beginners should start with something they love to eat; experienced bakers can explore recipes from other cultures or join a local workshop.”
Next time you pick up an Infinity loaf, you’re not just supporting proper bread, you’re joining a collaborative story that’s been rising for over half a century. If you haven’t tried it yet, what are you waiting for? Brighton’s best bread beckons!
Originally published in True Loaf magazine issue 64, October 2025.
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Published Tuesday 31 March 2026
Real Bread Campaign: Finding and sharing ways to make bread better for us, our communities and planet.
