Archived site section

Please note that the content on this page has been archived and is not actively reviewed at present.

2010 updates

Growing the organic market

On 1 July 2010 Sustain was able to announce that the EU has approved funding for the UK’s first generic promotional campaign to increase awareness of the benefits of organic food and farming, giving a boost of almost £2 million to the organic industry in the UK over the next three years.

The campaign will start early in 2011 and will aim to give consumers a better understanding of the benefits of organic food and farming. The objective of the programme is to reverse the decline in the sales of organic food, through a high-profile media campaign to reignite consumer interest. The campaign will stress the many benefits of organic food and farming and comprise press advertising, a digital campaign and PR. More than 75 organisations have pledged money to the campaign.

The campaign website has now been launched at: http://www.whyiloveorganic.co.uk/

For more information, or to participate, see the website OrganicUK, and contact the project coordinator, Catherine Fookes, at: organics@sustainweb.org

 

 

 

 

 


email list

SHARE

Sustain
The Green House
244-254 Cambridge Heath Road
London E2 9DA

0203 5596 777
sustain@sustainweb.org
RSS

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

© Sustain 2019
Registered charity (no. 1018643)
Site map
Data privacy & cookies

Sustain