Is this what really happened to the Government's Childhood Obesity Strategy?
Watch our video which provides one interpretation of what might have happened in July or early August 2016 to account for the missing pages from the eventual lacklustre version of the Strategy finally released.
On 18 August 2016, the Government launched its Childhood Obesity Plan. At only 13 pages long, it was noticeably thinner - and lighter on detail - than previous leaked versions, let alone what might have been expected from a comprehensive strategy to protect children’s health and reduce the impact on the NHS budget for years to come. Whole sections which had been in before were missing: (i) on reducing the junk food adverts shown on programmes popular with children (ii) on restrictions to non-broadcast marketing to children (iii) on price promotions (iv) and on ‘healthier checkouts’. And there was no mention of food industry marketing in schools and food industry’s sponsorship of sports and activities for children either.
This video is one interpretation of what might have happened in July or early August 2016 to account for the missing pages.
Read more on Sustain’s take on the Childhood Obesity Plan, and take action with Children’s Food Campaign www.childrensfood.org.uk
Children's Food Campaign: Campaigning for policy changes so that all children can easily eat sustainable and healthy food.
Sustain
The Green House
244-254 Cambridge Heath Road
London E2 9DA
020 3559 6777
sustain@sustainweb.org
Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.
© Sustain 2025
Registered charity (no. 1018643)
Data privacy & cookies
Icons by Icons8
