That's as in 'Leave it out lads, I'm not a vegetarian I'm just vegcurious'. Sustain member Eating Better has launched a campaign to persuade young men that there's nothing effeminate about eating vegetables.
Eating Better wants meat consumption to change. Its vision is for meat to be produced humanely and sustainably, consumed in quantities consistent with good health and global resource use capacity, and with production providing sustainable livelihoods and environmental benefits.
Its latest campaign tackles the well-known (but not well-founded) male aversion to exploring vegetable alternatives. Meat has become associated with 'red blooded' masculinity, while many men still harbour the mistaken beliefs that veg can't form a dietary staple, don’t provide enough protein, are in some way 'less manly'.
Hence the Vegcurious campaign, which doesn't urge young men to give up meat -- simply to allow themselves to be curious about vegetables.
Find out more here, and read more here about Sustain's campaigning work for a greener, fairer food system.
Published Friday 11 November 2016
Sustain: Sustain The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity.
